Platinum+ Hair Straightener

This smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection. No more guessing the correct styling temperature. All of ghd’s stylers are pre-set to the optimal styling  temperature of 365°F. ghd’s ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection.   
*reduced breakage and 2 x more color protection vs a styler working at 450ºF **Proven to increase shine vs naturally dried hair